• by Richard Whitman , Columnist, August 12, 2021

Omnicom consulting firm Credera, part of the holding company’s Precision Marketing Group, has launched what it’s calling an Amazon Center of Excellence, providing all the essentials necessary for brands to thrive within the online retail giant’s ecosystem.

The plan is to bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale customer experiences.

The new offering will be led by Jeff Townes, Credera’s Managing Partner of Cloud Solutions and Alliances.  

Headquartered in Dallas, Credera, led by CEO Justin Bell, has a team of more than 900 with offices in Los Angeles (which opened earlier this year) as well as New York, Chicago and London.