• by OMMA Editors , September 10, 2021

Looking at financial retirement plan can lead too in many different directions. TIAA tried to narrow that down using streaming online video -- Hulu, Roku, and Samsung TV, especially. In addition to a full screen TIAA commercial showing where anyone too many distractions cause confusion, the brand added an interactive overlay where viewers could narrow their goals by taking a quick income quiz, using their remotes. Some 50,000 prospective customers wound up clicking-through two to three times over benchmark. That’s money in the bank!