• by OMMA Editors , September 11, 2021

Mediahub tapped IBM Watson to execute a campaign using Advertising Accelerator in Google’s DV360 DSP. As an AI dynamic creative optimization tool, L.L.Bean served dynamic creatives to loyalty audiences. The creative focused on three selling points to determine messages that resonated. It used key media signals to determine performance, and experienced a lower cost per site visit and a lower cost per order compared with brand benchmarks. The creative also drove a significantly higher number of purchases when compared with a control non-dynamic creative.