• by OMMA Editors , September 12, 2021

The redesigned site targeted millennials. From renting an RV to destinations, cooking on the road to expert advice, the site was an all-inclusive experience that highlighted the RV lifestyle. The “Nomad on Wheels” video underscored the sense of wonder, which was intimate and immediate. The goal: helping more travelers embrace RVing. Since launch, there was a 560% increase in site sessions, 8,000 visitors explored the “compare RVs” tool and a 10x uptick in dealer searches. A new generation is ready to hit the open road!