• by OMMA Editors , September 12, 2021

Netflix had to attract older and younger fans to six new episodes of Unsolved Mysteries and to turn social channels into shared evidence rooms open 24/7. It launched a three-phase content campaign on social platforms, including Twitter, Instagram, Facebook and Reddit, without paid media support. More than 4,000 story ideas and 4,000 tips were submitted. And the campaign generated 1.9 million video views, 11.28 million total mentions and 1.27 million engagements. Also, it attracted 85,000 new organic followers. And it was extended for three months.