• by OMMA Editors , September 12, 2021

Butterfinger, a brand loved by several generations, partnered with Microsoft and Twitch to reach the gaming universe. Viewers were told they could snack on the chocolate-and-peanut candy bar while awaiting the launch of Halo Infinite. And they could compete for an Xbox console and Butterfinger swag as they helped Halo’s hero Master Chief dodge Butterfinger asteroid debris. This game pulled over 33 million total media impressions and over 2.2 million total views, boosted the brand across the funnel and led to a 13% sales increase.