• by OMMA Editors , September 12, 2021

ABM responded to the greatest health crisis in a generation by offering new protocols and cleaning and disinfection services. Featuring the headline, “Safety Seen,” The EnchancedClean campaign included display, social, video, trade websites, CRM and a microsite. Also featured were articles in the Wall Street Journal and the leading trades. ABM also targeted segments identified through ABM, third-party data, NAICs and look-alike audiences. The campaign generated 500% ROI, 278% in ROAS, 71.1 million impressions, 5 million video views and 143 visits to the EnhancedClean microsite.