MeasureCast, Inc. announced that four of the top 10 Internet radio networks measured by MeasureCast streamed more hours during the week of Feb. 11 than they did the week prior. The Warp Radio network streamed a total of 680,205 hours, making it the number one streaming radio network. The StreamAudio network of AM and FM stations at 673,961 hours was up from 570,308 hours the week before.
Meanwhile, the MeasureCast Weekly Top 25 chart of Web radio stations got a new leader – JazzFM. The British broadcaster streamed 308,508 hours of music, enough to supplant Virgin Radio, which enjoyed the number one position the past four weeks.
The MeasureCast Internet Radio Listening Index for the week of Feb. 11 dipped four percent. Since Jan. 1, the total time spent listening to measured streaming radio stations has increased 125%. Thirteen stations in the MeasureCast Top 25 ranking saw an increase in their total number of hours streamed, while 17 stations saw an increase in audience size. 79% of all listening occurred during traditional work hours – 5 a.m. and 5 p.m. Pacific. 29% of Internet radio listeners were between the ages of 25 and 34. 58% were younger than 35, 28% were younger than 25, and 6% were older than 55. Only 31% of Web radio listeners were women. 10% of the week’s Internet radio listening took place over the weekend. Countries with the largest number of Internet radio listeners included Canada, Japan, Mexico, the United Kingdom, and the United States.
The MeasureCast Top 10 Internet Radio Networks (Monday, Feb. 11 to Sunday, Feb. 17, 2002)
|Network||Listening (hrs)||Cume Persons|
Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.
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