Nielsen//NetRatings Updates

Nielsen Updates

If you wanted to reach people interested in Government or Fashion during the week of February 17th, here’s where you needed to be:

Top 10 Government & Non-Profit Sites
	Unique Audience (000)	Penetration (%)
irs.gov	1,330	1.68
ed.gov	684	0.86
ca.gov	572	0.72
nih.gov	501	0.63
nasa.gov	448	0.57
fbi.gov	398	0.5
noaa.gov	364	0.46
usps.gov	297	0.37
loc.gov	272	0.34
army.mil	262	0.33
And here’s who was there:
	Composition (%)
MALE	50.2
FEMALE	49.8
AGE
2 - 11	1.6
12 - 17	6.5
18 - 20	3.3
21 - 24	4.4
25 - 34	19.4
35 - 49	34.3
50 - 54	10.8
55 - 64	12.9
65 - 99	6.9

Top 10 Home & Fashion Sites
	Unique Audience (000)	Penetration (%)
realtor.com	957	1.21
homeadvisor.msn.com	688	0.87
hgtv.com	653	0.82
homestore.com	598	0.75
foodtv.com	523	0.66
ahamembership.com	514	0.65
allrecipes.com	401	0.51
homedepot.com	358	0.45
allposters.com	326	0.41
gap.com	305	0.39
Audience on the Home Fashion Sites
	Composition (%)
MALE	37.1
FEMALE	62.9
AGE
2 - 11	1.3
12 - 17	6.1
18 - 20	2.1
21 - 24	3.7
25 - 34	21.3
35 - 49	33.7
50 - 54	11.2
55 - 64	13.5
65 - 99	7.1

Top 10 Advertisers by Impression
	Impressions (000)	Penetration %
Aol Time Warner Inc	790,852	39.66
Microsoft Corp	722,932	35.99
Yahoo! Inc	508,032	31.23
Bertelsmann Ag	412,965	18.49
Ebay Inc	205,041	20.88
Sony Corp	172,241	30.37
Barnes & Noble Inc	152,639	23.38
Usa Networks Inc	132,555	12.47
Tmp Worldwide Inc	127,369	6.86
Amazon.Com Inc	112,220	24.01

And the Best Banners
	Unique Audience (000)
Sharebuilder Securities Corp	9,726
Bonzi Software Inc	8,255
Columbia House Co	7,155
Cdnow Inc	7,064
H&R Block Inc	6,918
Classmates Online Inc	6,852
Classmates Online Inc	6,707
Gravitydirect	6,255
Columbia House Co	6,181
Proven System	5,201

Source: Nielsen//NetRatings
Audience Measurement Data - Week ending February 17, 2002
Advertising Data - Week ending February 10, 2002

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.