Are Shoppers Buying on Company Time?
According to the LIVEmark Index Report, released by Coremetrics, while the internet allows for shopping twenty four hours a day, seven days a week, the reality is that online consumers do most of their browsing and buying during business hours on weekdays. In September, 62% of weekday visits (to participating LIVEmark sites) occurred between 8:00 AM and 6:00 PM (CST), and 26% of weekday visits occurred between 6:00 PM and midnight CST.
In addition, leading retail sites received 40% more visits and 53% more purchasing visits on weekdays than they did on weekend days during the month of September, with a majority of these visits and purchases occurring during daytime hours.
The data revealed that visits during daytime hours on weekdays were 15% more likely to result in a purchase than visits during the evening. Site visits and purchasing visits for leading retailers peaks at mid-day on weekdays, between 1:00 and 2:00 PM CST, making mid-day promotions especially important to product exposure and sales
Joe Davis, president and CEO of Coremetrics, said "...despite the fact that weekdays tend to be a challenging time for marketers to launch targeted campaigns and offer promotions ... (for) eCommerce companies seeking to cost effectively reach consumers... daytime hours are a critical time to reach customers since they are more likely to make purchases."
For the complete news release, visit here.