Are Shoppers Buying on Company Time?
According to the LIVEmark Index Report, released by Coremetrics, while the internet allows for shopping twenty four hours a day, seven days a week, the reality is that online consumers do most of their browsing and buying during business hours on weekdays. In September, 62% of weekday visits (to participating LIVEmark sites) occurred between 8:00 AM and 6:00 PM (CST), and 26% of weekday visits occurred between 6:00 PM and midnight CST.
In addition, leading retail sites received 40% more visits and 53% more purchasing visits on weekdays than they did on weekend days during the month of September, with a majority of these visits and purchases occurring during daytime hours.
The data revealed that visits during daytime hours on weekdays were 15% more likely to result in a purchase than visits during the evening. Site visits and purchasing visits for leading retailers peaks at mid-day on weekdays, between 1:00 and 2:00 PM CST, making mid-day promotions especially important to product exposure and sales
Joe Davis, president and CEO of Coremetrics, said "...despite the fact that weekdays tend to be a challenging time for marketers to launch targeted campaigns and offer promotions ... (for) eCommerce companies seeking to cost effectively reach consumers... daytime hours are a critical time to reach customers since they are more likely to make purchases."
For the complete news release, visit here.
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
-
Targeted Or Random; How Do You Like Your Ads? May 8, 9 a.m.
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents ...
-
Americans Fed Up With Bad Ads May 7, 6:15 a.m.
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American ...
-
9.9 Billion Video Ad Views In February May 6, 6:15 a.m.
According to comScore, 178 million Americans watched 33 billion online content videos in February, while the ...
Be the first to comment on "Are Shoppers Buying on Company Time?"
Leave a Comment