HBO, Cingular Dial Up Mobile Deal
Cingular hasn't set a price or a start date. However, its consumers will need to pay for Cingular mobile service--as well as a $19.95 per-month MediaNet subscription--before deciding on either HBO Mobile or HBO Family Mobile.
Although the deal is exclusive, HBO could still do its own full-length video Apple iTunes deal--like the deal Walt Disney Co./ABC put together with iTunes.
Cingular reaches 52.3 million U.S. subscribers, which is similar enough to a medium-sized cable network--and more than good enough for HBO, which reaches 30 million traditional cable subscribers.