New Technology Can Put Digital Images On Packaging
Wired, Monday, December 19, 2005 11:30 AM
Here's a new way to capture the attention of kids walking through the aisles at your local grocery store: cereal boxes that are filled with flashing graphics, text, and photos, all blinking on miniature flat screens instead of the traditional ink-printed images now used. Electronics maker Siemens says it can make it happen with a new, paper-thin electronic-display technology that is so cheap it could replace conventional labels on disposable packaging, from milk cartons to boxes of Cheerios. Siemens says the technology consists of a polymer-based photochromic material that is capable of displaying digital text and images when prodded by an electrochemical reaction powered by a low-voltage charge. When the electric charge is no longer applied, the chemical reaction is reversed, and the electronic ink is no longer visible--which is how a flashing effect is created. The power source is based on commercially available, ultra-thin batteries. Electronic memory strips store the images. The display resembles a calculator screen, except the monitor is attached to a flexible, plastic-coated card. Pressing a button on the card causes monochromatic digital text to light up; when the button is released, the text vanishes.
Read the whole story at Wired »
Recent Around the Net In Brand Marketing Articles
-
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ... -
Sure, C-Store Stops This Summer May 21, 8:05 a.m.
For summer travelers, convenience store stops will be part of the trip. According to this month's ... -
Driverless Cars; Yeah, We'll Get One Of Those May 21, 8:05 a.m.
Google's driverless car project may turn out to be a gold mine if sentiment research has ... -
Domino's Brazil: DVD Boxes That Smell Like Pizza May 20, 8:05 a.m.
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on ... -
YouTube Lets You Shop Products On Videos May 20, 8:05 a.m.
Google is releasing a new "channel gadget" that will aim to shorten the path to purchase and translate ... -
Cracker Jack Ties With Ashley Tisdale May 20, 8:05 a.m.
New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ...
Be the first to comment on "New Technology Can Put Digital Images On Packaging "
Leave a Comment