News Brief

Multivision To Gather Super Bowl Ad News

Multivision, inc., a national broadcast monitor and specialist in the delivery of time sensitive corporate intelligence, has launched a service that gathers, consolidates and delivers all the news stories about this year's Super Bowl advertising. In January of 2001, there were more than 600 broadcast news stories nationwide about Super Bowl XXXV advertisers such as E*Trade, Hotjobs.com, Monster.com, Anheuser-Busch, and Pepsi-Cola. This monitoring service is targeted towards marketing communications professionals, public relations firms, and advertising agencies that use the information to measure the impact that advertising campaigns have on the news.