Aegis, which has been on an acquisition tear all year, even as it was being pursued, said the new addition, a specialist in market research for the B-to-B, financial, utility, telecommunications and transportation industry, would become part of its Synovate research network.
"We've been looking to extend Synovate's position in Germany, the world's third largest economy and a major market for many of our international clients," Aegis CEO Robert Lerwill sated, adding, that the RBMR was a good fit with the rest of Synovate's operations.
In the media buying field, Aegis owns Carat, Vizeum, Isobar, and Posterscope.
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