'Don't Mess It Up,' California Destination Tells Visitors
- by Steve McClellan @mp_mcclellan, October 19, 2022
Working with marketing agency The Shipyard Mammoth Lakes Tourism (MLT) has launched a campaign designed to drive “responsible travel” to the area, in California's Eastern Sierra.
To showcase the storybook scenes of Mammoth Lakes while also prompting visitor stewardship, The Shipyard’s campaign features a series of six video spots that …
