Clip Stream

Attention, marketers: Applications and hosted services provider SiSTeR Technologies offers a Web-based tool that automatically generates streaming video clips for listed products with voiceovers, photos, and text. It would be a stretch to call it rich media, but with SiSTeR's new Pic2Vid tool, retailers can create simple 45-second audio/video commercials in less than an hour on a boot-string budget.

"Imagine the impact of replacing the thousands, tens of thousands, or even millions of static product photos on a Web site with low-cost, production-quality audio/video commercials," says Israel Alpert, president and CEO of SiSTeR. "The challenge now for marketers is to find a cost-effective, highly scalable solution that enables them to easily create and post video clips for each product and listing."

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.