Commentary
Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
- by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2022
Audigent has integrated Equifax audience segments into its platform. The move gives advertisers access to anonymized data around insights such as how consumers earn a living and the types of cars they drive.
Drew Stein, Audigent CEO, says the company also has partner agreements for data with Epsilon, TransUnion …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
