Interactive marketing services provider Advertising.com on Tuesday debuted Branding Plus, a suite of products designed to help marketers increase brand effectiveness among their target audiences.
Branding Plus offers five components that can be bundled or used on a stand-alone basis. They include Reach Plus, which offers mass reach on top ad-supported properties; Targeting Plus, a tool for
addressing desired behavioral segments or demographic audiences while maintaining mass reach; Rich Media Plus, offers Internet Advertising Bureau-compliant rich media creative; Insight Plus, a custom
research tool that captures insight on brand and creative attributes, audience demographics and attitudes, and advertising effectiveness to help define future campaign strategy; and Optimization Plus,
a proprietary optimization technology used to raise the level of brand impact while simultaneously reducing marketing costs.
