Marketers are optimistic this year, 36% very much so, judging by State of Sales and Marketing, a study by Pipedrive.
But some are worried. They
fear:
- Losing my job or business — 18%
- Missing my goals — 41%
- Budget cuts in my department —
8%
- Losing colleagues due to layoffs — 7%
- Limited career opportunities — 14%
- An increased individual
workload — 29%
- I’m not concerned — 24%
Those surveyed most fear:
- Losing my job or business — 28%
- Missing my goals — 53%
- Budget cuts in my department — 17%
- Losing colleagues due to layoffs
— 21%
- Limited career opportunities — 31%
- An increased individual workload —54%
- I’m not
concerned — 8%
- Within the current recession, my company has invested more in technology — 69%
- Within the current recession, my company has
invested less in technology than in previous years — 58%
The study also found that although “the majority (63%) of respondents
claimed that the companies they work for grew more in 2022 than in 2021, the percentage of year-on-year growth has decreased from 71% in 2021. Smaller companies were especially affected, with a
clear correlation between company size and employee success.
I'd go so far as to say they fear that most years!