• Los Angeles Times, Wednesday, July 12, 2023 4:34 PM

The grandchildren of Dr. Bronner's founder Emanuel Bronner continue his legacy of taking a stand, both on their unusual packaging and in their actions. "Like many consumer brands, Dr. Bronner’s touts its products on its social media accounts, which feature the usual giveaways and customer testimonials. They have also become a bold extension of its activism," per the Los Angeles Times. "A recent post on the company’s Instagram grid displayed nothing more than the words, “END THE RACIST WAR ON DRUGS” along with a tiny image of a soap bottle in the bottom right corner. Another said: “SAFER GUN LAWS = FEWER DEATH."

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