Dentsu Expands Partnership With Google Cloud
- by Steve McClellan @mp_mcclellan, August 7, 2023
Dentsu said today that it has expanded its partnership with Google Cloud so that Merkle’s generative AI solution Merkle GenCx will integrate with Google Vertex AI and Duet AI to allow brands to create connected customer experiences faster, more accurately and more effectively.
According to Dentsu, benefits include:
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Advanced decisioning capabilities based on 360-degree customer data and real-time optimization on hundreds of models
On-demand personalization
Site content optimization based on large knowledge models
Production of next generation dashboards with use of voice and text search interactions through platforms like Looker
“This next chapter of our partnership is a testament to how our platform and solutions can further enable the creative minds at Dentsu as it continues to bring brand experiences alive by leveraging technology in a safe, ethical and responsible way,” stated Caroline Yap, Managing Director, Global AI Business at Google Cloud.
Last month, Dentsu announced a partnership with Microsoft to launch company-wide access to advanced Azure OpenAI technologies.
