The BtoB online survey "2006 Marketing Priorities and Plans" of 366 senior marketing executives, conducted during the last week of November and the first week of December, found that 60.7% will be working with bigger budgets in 2006, reported Kate Maddox of BtoBOnline. 31.6% said their budgets would be flat. And only 7.7% said their budgets would decrease. The optimism is eleven points over last year.
In 2006, 72.0% of marketers plan to increase online budgets. Within Internet spending, the specific media that will receive the greatest share of marketers' online budgets in 2006 will be
For offline media,
The survey also found that
According to BtoB's survey, 24.9% of marketers' total budgets will be spent on direct marketing in 2006, up from an average 21.6% allocated to direct marketing this year.
Primary marketing goals found in the study included:
Other significant marketing objectives identified were:
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