• by Fern Siegel , September 18, 2023

EssenceMediacom has added Sofology’s digital brief to its existing account.

The agency, owned by Group M, WPP's media investment group, has enlarged its Sofology work, which includes linear TV and broadcast. Sofology, a British furniture retailer, is expected to spend $5 million on digital, including search, bringing their full spend to over $12 million.

The incumbent for the digital scope was the7stars.

Some 80% of EssenceMediacom's wins in the last 18 months are digital assignments. The new digital and data practices have boosted these wins. This year, the agency's wins and renewals include Flutter Entertainment and Sky Bet, DFS, eBay and Sony PlayStation.

The agency’s Creative Futures practice is run by Lindsey Jordan, managing partner, creative strategy, and ECD Tom Curtis.

Kate Rowlinson, CEO, EssenceMediacom UK, says: “Expanding our long standing partnership with DFS Group and scope of work with Sofology with a digital brief speaks to the significant innovation and growth across several of our digital disciplines."