• by Fern Siegel , October 4, 2023

Inspira Marketing Group was selected as agency of record to launch illycaffè’s U.S.-based Instagram presence.

The Norwalk, Conn.-based Inspira Marketing will oversee the strategy and execution of the coffee company's social-media accounts within the United States, specifically reviving their Facebook and X platforms.

The goal is to elevated the Italian company's brand identity to a broader audience.

"At illycaffè, we are committed to delivering an integrated and exceptional experience for our customers, and in today’s day and age, an engaging presence on social media is integral to achieving this goal,” said Jack Edwards, president of illycaffè North America.

Founded in Trieste in 1933, illycaffè says 8 million cups of its coffee are served daily in over 140 countries worldwide. In 2022, the company claimed revenue of $593 million.