Tinuiti Taps Essence Mediacom's Castro As Planning Chief

Tinuiti has named Tavo Castro head of strategic planning of the independent performance media agency.

Castro, who reports to Chief Client Officer Diana DiGuido, joins from GroupM's EssenceMediacom, where he was executive director leading the North America busienss for Coca-Cola Co.

Earlier in his career, Castro held senior strategy and planning roles at Omnicom's Hearts & Science, Dentsu's Carat, and IPG Mediabrands' UM.

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