• by Karlene Lukovitz  @KLmarketdaily, January 10, 2024

In the latest examples of growing collaboration among competitive streamers, Amazon Prime Video and YouTube TV are about to help enhance the reach of the ad-supported versions of some major streaming rivals.

Amazon Prime Video subscribers can now opt to add the ad-supported tiers of Max, AMC+ or Paramount+ to their service.

Paramount+ Essential, AMC+ with Ads, and Max with Ads cost $9.99, $4.99 and $5.99 per month, respectively.

Previously, Amazon only allowed Prime Video subscribers to add the ad-free versions of those premium channels.

Meanwhile, virtual MVPD YouTube TV is expanding its free, ad-supported  offerings by adding three channels from AMC: All Reality We TV, The Walking Dead Universe, and Stories by AMC.

Up to now, YouTube TV has offered just a few free, ad-supported channels, such as the Tennis Channel’s T2 channel, according to Cord Cutters News.

Rival livestreaming services Sling TV, Fubo and Philo have also been adding free, ad-supported channels in recent months.

In addition to driving revenue for the participating partners, content and distribution sharing partnerships are proliferating because streamers are increasingly pushing to respond to consumer demand for consolidated access to content.