• by Fern Siegel , March 27, 2024

Proof Advertising appointed Chree Taylor as Chief Growth Officer.

Taylor will be responsible for leading Proof's new-business initiatives, driving net new revenue growth. She is based in Chicago, but will have a strong presence in Austin, where the agency is based.

Previously, Taylor was at Hot Dish Advertising. She served as executive director, head of client service for the Minneapolis agency, running a team focused on B2B, B2C and B2E marketing campaigns.

Before that, the 20-year marketing vet held the post of managing director for Dentsu Creative, where she ran the integrated Subway business across North America, and EVP account director at Grey NY, running Dairy Queen, T.J. Maxx and Hostess Brands.

Taylor says she wants to take Proof's growth to “the next level.”

Bryan Christian, founder-CEO of Proof, said his new hire brings “great energy to our already stellar team, and will harness that for a renewed focus on our new business strategy and outreach.”

Proof counts Texas Tourism, Sprinkles, Waterloo Water, Travel Texas and Champion Energy, among its client roster.