Top 10 Online Automotive DestinationsWeek ending February 5, 2006 US, Home and Work

Unique Audience (000)

Active Reach (%)

eBay Motors

4,809

3.73

AOL Auto

1,978

1.53

Kelley Blue Book

1,511

1.17

AutoTrader.com

1,386

1.07

Edmunds.com

1,083

0.84

MSN Autos

1,059

0.82

CarsDirect

1,052

0.82

Cars.com

1,031

0.8

AAA

956

0.74

Ford

946

0.73

Source:  Nielsen//NetRatings NetView

Demographic Data For Automotive CategoryMonth Of January 2006 US, Home And Work

Category

Unique Audience (000)

Audience Composition (%)

Total

48,290

100

Male

28,132

58.26

Female

20,158

41.74

Age

 2 - 11

 732

1.51

 12 - 17

 2,772

5.74

 18 - 24

 2,367

4.9

 25 - 34

 7,337

15.19

 35 - 49

 18,560

38.43

 45+

 23,146

47.93

 55+

 10,672

22.1

 65+

 3,698

7.66

HH Income

 $ 0 - 24999

 2,618

5.42

 $ 25000 - 49999

 10,766

22.29

 $ 50000 - 74999

 12,803

26.51

 $ 75000 - 99999

 9,407

19.48

 $ 100000 - 149999

 7,896

16.35

 $ 150000+

 4,113

8.52

 No Response

 686

1.42

Source:  Nielsen//NetRatings NetView

Top 15 Advertisers

Impressions (000)

Share of all Impressions

General Motors Corporation

314,161

49.9%

Toyota Motor Corporation

77,831

12.4%

DaimlerChrysler Corporation

42,494

6.7%

Ford Motor Company

41,375

6.6%

Honda Motor Co., Ltd.

18,488

2.9%

Hyundai Motor Company

17,923

2.8%

Nissan Motor Co., Ltd.

16,070

2.6%

Suzuki Motor Corporation

12,333

2.0%

Mazda Motor Corporation

3,098

0.5%

Volkswagen AG

2,918

0.5%

Toyota of Orlando

2,842

0.5%

Dr. Ing. h. c. F. Porsche AG

2,348

0.4%

Acura of Brookfield

1,941

0.3%

Fuji Heavy Industries Ltd

1,909

0.3%

Bob Dance Automotive

1,860

0.3%

Total

629,755

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of  Impressions

Medium Rectangle

(300x250)

250,113

39.7%

Leaderboard

 (728x90)

151,337

24.0%

Wide Skyscraper

(160x600)

61,545

9.8%

Rectangle

(180x150)

51,431

8.2%

Non-Standard

18,219

2.9%

Full Banner

 (468x60)

15,314

2.4%

Half Banner

(234x60)

13,785

2.2%

Micro Bar

(88x31)

12,598

2.0%

Button #2

(120x60)

12,190

1.9%

Large Rectangle

(336x280)

11,225

1.8%

Skyscraper

(180x150)

9,473

1.5%

Button #1

(120x90)

9,192

1.5%

Square Button

(125x125)

4,426

0.7%

Vertical Banner

(120x240)

3,071

0.5%

Unspecified

2,374

0.4%

Square

(250x250)

2,308

0.4%

Vertical Rectangle

(240x400)

1,139

0.2%

Total

629,740

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

612,888

97.3%

Floating/Overlay

13,541

2.2%

Pop-Under

2,465

0.4%

Pop-Up

585

0.1%

Interstitial

262

0.0%

Total

629,741

100.0%

Source: Nielsen//NetRatings AdRelevance