Commentary
Reach for Internet Services and Travel
- by Jack Loechner , Staff Writer @mp_research, October 1, 2002
Yahoo, Yahoo!, with cumulatively the largest reach this week in the Internet Services site measurements from Nielsen//NetRatings, while MapQuest and Expedia significantly preempted Orbitz and Travelocity in the travel category. And, women and the over 35's have it demographically in travel.
| Top 10 Telecom/Internet Services Sites | ||
| Active Reach | (%) | |
| MSN Hotmail | 13,407 | 16.78 |
| Microsoft Passport | 13,289 | 16.63 |
| Yahoo! Mail | 11,845 | 14.83 |
| Yahoo! Messenger | 5,425 | 6.79 |
| EarthLink | 3,382 | 4.23 |
| Yahoo! Address Book | 3,063 | 3.83 |
| Yahoo! Chat | 2,507 | 3.14 |
| Time Warner Cable | 1,841 | 2.3 |
| NetZero | 1,647 | 2.06 |
| AOL Email | 1,644 | 2.06 |
| Demographics for Telecom/Internet Services Category | ||
| Composition (%) | ||
| MALE | 48.2 | |
| FEMALE | 51.8 | |
| AGE | ||
| 2 - 11 | 2.8 | |
| 12 - 17 | 13.3 | |
| 18 - 24 | 8.6 | |
| 25 - 34 | 18.6 | |
| 35 - 49 | 32.3 | |
| 45+ | 35.1 | |
| 55+ | 14.8 | |
| 65+ | 5.1 | |
| Top 10 Travel Sites | ||
| Active Reach | (%) | |
| MapQuest | 3,386 | 4.24 |
| Expedia | 1,931 | 2.42 |
| Travelocity | 1,399 | 1.75 |
| Orbitz.com | 1,229 | 1.54 |
| AOL Travel | 936 | 1.17 |
| Southwest Airlines | 826 | 1.03 |
| Hotels.com | 752 | 0.94 |
| Delta | 680 | 0.85 |
| American Airlines | 581 | 0.73 |
| PriceLine | 474 | 0.59 |
| Demographics for Travel Category | ||
| Composition (%) | ||
| MALE | 45.4 | |
| FEMALE | 54.6 | |
| AGE | ||
| 2 - 11 | 1.0 | |
| 12 - 17 | 4.7 | |
| 18 - 24 | 5.9 | |
| 25 - 34 | 20.5 | |
| 35 - 49 | 34.7 | |
| 45+ | 45.1 | |
| 55+ | 20.5 | |
| 65+ | 7.6 | |
Nielsen//NetRatings
Audience Measurement Data
Week ending September 15, 2002
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.