CSTV, Coca-Cola Host Live Final-Four Microsite
Much of the content that will be streamed online this weekend--and will be available for on-demand viewing at least through the month of April--will be shown on CSTV's cable network and, in some cases, on CBS. Exactly what footage will be aired on TV is still under consideration, according to a CSTV spokesman.
The microsite also features "Coke fan vignettes," or mini documentaries illustrating fans' experiences during the tournament. Two of the five vignettes will air both on CBS and CSTV over the weekend.
"Working with CSTV, we are able to broaden the reach of our NCAA programming beyond Indianapolis," Beatriz Perez, vice president, media and sports entertainment, Coca-Cola North America, said in a prepared statement.
The co-branded site--www.cstv.com/coca-cola--is carrying banner ad space for CSTV's other prominent ad partners, including McDonald's and the United States Navy. CSTV, however, has agreed not to run ads that compete with Coca-Cola--like other soft drink brands, a CSTV spokesman said.
The two days of live coverage run from Saturday, April 1 to Sunday, April 2.