• Ad Age, Wednesday, April 12, 2006 11:31 AM

It's the same old same old: Cable industry executives eyeing demographic patterns and consumer media habits say they will focus their programming on young--mostly under-30--customers in the coming years.  Simply put, that's where the money will be. The message was repeated again and again at the start of the National Cable & Telecommunications Show and World Congress this week in Atlanta.  From Ad Age: "'We've been looking at a group called millennials, which are people ages 8 to 27,' said Anne Sweeney, president of Disney Television Group. 'In this group, 40 percent go home at night after work and school and use between five and eight different technologies. Then you have 40 percent of baby boomers who go home at night and watch TV. That's what's directing so many of our efforts in technology and content, especially as we look at our brands going forward and how they're going to be used going forward.'" Fortunately, the size of the overall media pie is expanding, leaving ample room for growth. Veronis Suhler Stevenson estimates that per-person media consumption will expand by more than 800 hours from 1998 to 2008, according to the Ad Age story.

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