Electronic and Computer Sites, Demographics and Advertisers
A deeper look at sites serving consumer search for computer, electronics and technology, including site identification, viewer demographics, advertisers, ad types, sizes and delivery.
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Top 10 Online Computer and Consumer Electronics Destinations Week ending March 26, 2006 US, Home and Work |
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|
|
Unique Audience (000) |
Active Reach (%) |
|
Microsoft |
63,047 |
48.29 |
|
Apple |
17,116 |
13.11 |
|
Dell |
6,988 |
5.35 |
|
Hewlett Packard |
4,499 |
3.45 |
|
CNET |
4,314 |
3.3 |
|
eBay Electronics |
4,109 |
3.15 |
|
BestBuy.com |
3,926 |
3.01 |
|
Macromedia |
3,822 |
2.93 |
|
Adobe |
3,777 |
2.89 |
|
McAfee |
3,087 |
2.36 |
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Source: Nielsen//NetRatings NetView |
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Demographic Data for Computer and Consumer Electronics Category Month of February 2006 US, Home and Work |
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|
|
Target |
Unique Audience (000) |
Audience Comp (%) |
|
Total |
|
113,230 |
100% |
|
Male |
|
56,580 |
49.97 |
|
Female |
|
56,650 |
50.03 |
|
Age |
2 - 11 |
5,823 |
5.14 |
|
|
12 - 17 |
11,596 |
10.24 |
|
|
18 - 24 |
6,845 |
6.05 |
|
|
25 - 34 |
15,764 |
13.92 |
|
|
35 - 49 |
36,246 |
32.01 |
|
|
45+ |
49,942 |
44.11 |
|
|
55+ |
25,094 |
22.16 |
|
|
65+ |
9,598 |
8.48 |
|
HH Income |
$ 0 - 24999 |
7,518 |
6.64 |
|
|
$ 25000 - 49999 |
25,895 |
22.87 |
|
|
$ 50000 - 74999 |
30,020 |
26.51 |
|
|
$ 75000 - 99999 |
21,395 |
18.89 |
|
|
$ 100000 - 149999 |
18,062 |
15.95 |
|
|
$ 150000+ |
8,624 |
7.62 |
|
|
No Response |
1,717 |
1.52 |
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Source: Nielsen//NetRatings NetView |
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Data on the Web Media Industry, Computing and Technology Segment Week ending March 26, 2006 US, Home and Work
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Top 15 Advertisers |
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|
|
Impressions (000) |
Share of all Impressions |
|
Ziff Davis Media Inc. |
3,172 |
38.5% |
|
WUGNET |
2,696 |
32.8% |
|
Bravenet |
468 |
5.7% |
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United Business Media PLC |
394 |
4.8% |
|
Microsoft Corporation |
375 |
4.6% |
|
Jupitermedia Corporation |
296 |
3.6% |
|
Userfriendly.org |
140 |
1.7% |
|
Lulu, Inc. |
131 |
1.6% |
|
Pluck Corporation |
119 |
1.4% |
|
Audio DesignLine |
77 |
0.9% |
|
CNET Networks, Inc. |
61 |
0.7% |
|
International Data Group |
53 |
0.6% |
|
Hermanson Company |
39 |
0.5% |
|
VA Software Corporation |
39 |
0.5% |
|
FreeCodeSource.com |
33 |
0.4% |
|
Total |
8,231 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Top Ad Sizes |
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|
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Leaderboard |
(728x90) |
3,585 |
43.5% |
|
Button #2 |
(120x60) |
2,733 |
33.2% |
|
Button #1 |
(120x90) |
476 |
5.8% |
|
Full Banner |
(468x60) |
386 |
4.7% |
|
Wide Skyscraper |
(160x600) |
255 |
3.1% |
|
Large Rectangle |
(336x280) |
200 |
2.4% |
|
Medium Rectangle |
(300x250) |
123 |
1.5% |
|
Skyscraper |
(120x600) |
121 |
1.5% |
|
Square Button |
(125x125) |
97 |
1.2% |
|
Micro Bar |
(88x31) |
67 |
0.8% |
|
Vertical Rectangle |
(240x400) |
67 |
0.8% |
|
Non-Standard Dimension |
|
52 |
0.6% |
|
Vertical Banner |
(120x240) |
27 |
0.3% |
|
Square |
(250x250) |
21 |
0.3% |
|
Half Banner |
(234x60) |
14 |
0.2% |
|
Unspecified |
|
10 |
0.1% |
|
Total |
|
8,234 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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Ad Delivery Types |
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|
|
Impressions (000) |
Share of all Impressions |
|
Inline |
8,231 |
100.0% |
|
Pop-Under |
2 |
0.0% |
|
Total |
8,233 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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JACK LOECHNER
Center for Media Research
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