Commentary
Electronic and Computer Sites, Demographics and Advertisers
- by Jack Loechner , Staff Writer @mp_research, April 21, 2006
A deeper look at sites serving consumer search for computer, electronics and technology, including site identification, viewer demographics, advertisers, ad types, sizes and delivery.
Top 10 Online Computer and Consumer Electronics DestinationsWeek ending March 26, 2006 US, Home and Work | ||
Unique Audience (000) | Active Reach (%) | |
Microsoft | 63,047 | 48.29 |
Apple | 17,116 | 13.11 |
Dell | 6,988 | 5.35 |
Hewlett Packard | 4,499 | 3.45 |
CNET | 4,314 | 3.3 |
eBay Electronics | 4,109 | 3.15 |
BestBuy.com | 3,926 | 3.01 |
Macromedia | 3,822 | 2.93 |
Adobe | 3,777 | 2.89 |
McAfee | 3,087 | 2.36 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Computer and Consumer Electronics CategoryMonth of February 2006 US, Home and Work | |||
Target | Unique Audience (000) | Audience Comp (%) | |
Total | 113,230 | 100% | |
Male | 56,580 | 49.97 | |
Female | 56,650 | 50.03 | |
Age | 2 - 11 | 5,823 | 5.14 |
12 - 17 | 11,596 | 10.24 | |
18 - 24 | 6,845 | 6.05 | |
25 - 34 | 15,764 | 13.92 | |
35 - 49 | 36,246 | 32.01 | |
45+ | 49,942 | 44.11 | |
55+ | 25,094 | 22.16 | |
65+ | 9,598 | 8.48 | |
HH Income | $ 0 - 24999 | 7,518 | 6.64 |
$ 25000 - 49999 | 25,895 | 22.87 | |
$ 50000 - 74999 | 30,020 | 26.51 | |
$ 75000 - 99999 | 21,395 | 18.89 | |
$ 100000 - 149999 | 18,062 | 15.95 | |
$ 150000+ | 8,624 | 7.62 | |
No Response | 1,717 | 1.52 | |
Source: Nielsen//NetRatings NetView | |||
Data on the Web Media Industry, Computing and Technology SegmentWeek ending March 26, 2006 US, Home and Work
Top 15 Advertisers | ||
Impressions (000) | Share of all Impressions | |
Ziff Davis Media Inc. | 3,172 | 38.5% |
WUGNET | 2,696 | 32.8% |
Bravenet | 468 | 5.7% |
United Business Media PLC | 394 | 4.8% |
Microsoft Corporation | 375 | 4.6% |
Jupitermedia Corporation | 296 | 3.6% |
Userfriendly.org | 140 | 1.7% |
Lulu, Inc. | 131 | 1.6% |
Pluck Corporation | 119 | 1.4% |
Audio DesignLine | 77 | 0.9% |
CNET Networks, Inc. | 61 | 0.7% |
International Data Group | 53 | 0.6% |
Hermanson Company | 39 | 0.5% |
VA Software Corporation | 39 | 0.5% |
FreeCodeSource.com | 33 | 0.4% |
Total | 8,231 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Leaderboard | (728x90) | 3,585 | 43.5% |
Button #2 | (120x60) | 2,733 | 33.2% |
Button #1 | (120x90) | 476 | 5.8% |
Full Banner | (468x60) | 386 | 4.7% |
Wide Skyscraper | (160x600) | 255 | 3.1% |
Large Rectangle | (336x280) | 200 | 2.4% |
Medium Rectangle | (300x250) | 123 | 1.5% |
Skyscraper | (120x600) | 121 | 1.5% |
Square Button | (125x125) | 97 | 1.2% |
Micro Bar | (88x31) | 67 | 0.8% |
Vertical Rectangle | (240x400) | 67 | 0.8% |
Non-Standard Dimension | 52 | 0.6% | |
Vertical Banner | (120x240) | 27 | 0.3% |
Square | (250x250) | 21 | 0.3% |
Half Banner | (234x60) | 14 | 0.2% |
Unspecified | 10 | 0.1% | |
Total | 8,234 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 8,231 | 100.0% |
Pop-Under | 2 | 0.0% |
Total | 8,233 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.