• Brandweek, Wednesday, April 19, 2006 12:45 PM

It's not uncommon for famous rock bands of previous eras to get back on the road for a reunion tour. But the '70s glam band KISS, known for its flamboyant makeup and wild stage act, is trying something different to resuscitate its name--it's getting into the personal care product business. This fall the band will launch a line of products built around a fragrance to be supported by a marketing plan that includes print and TV advertising. Promotional events that include a sampling campaign of KISS masks, blotter cards, scented tattoos, stickers and car fresheners. Print contains the message, "You'll never forget your first..." followed by the band's KISS logo and the tagline, "Fragrances made for lovin' you!" TV ads, which also break in October, are still in development. The full product line will include men's hair and body wash, deodorant, and body spray. Women's products include shower gel, body lotion and body splash. The products are created under license via Gemini Cosmetics, New York.

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