• Broadcasting & Cable, Thursday, May 4, 2006 1:30 PM

Broadcasting & Cable's Anne Becker reports that CBS is about to debut its ad-supported broadband channel, possibly as early as today, and that it will eventually feature original programming as well as streaming, for-purchase copies of CBS series. "CBS has been testing different pricing strategies for online offerings of its shows," writes Becker. "It recently lowered the price for online episodes of 'Survivor' from $1.99 to $.99, adding ads to the stream as well." It's expected that CBS executives will reveal details about the original broadband offerings--about which not much is known at this point--during the upfront, which begins May 15. ABC and NBC are also getting into broadband distribution of their products, each on its own timetable.

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