In-game ad network Double Fusion has named games industry veteran Jonathan Epstein CEO, the company announced Wednesday. Epstein started in the industry in ad sales at IDG Publishing, which owns
several major gaming titles including GamePro magazine, and left in 1995 to launch Gamespot.com. After selling Gamespot to Ziff-Davis, Epstein moved to executive vice president at Ziff Davis' ZDNet
unit, and then later to the same position at CNET, which acquired ZDNet. Most recently, Epstein served as the co-head of digital media of the United Talent Agency, a major Hollywood agency.
--Shankar Gupta
