Yahoo on Monday began promoting a PepsiCo. and Motorola ringtone promotion on its front page and across its network of sites. In addition, Pepsi and Yahoo developed the idea for two full-length
music videos produced specifically for ringtones starring Mary J. Blige and The All-American Rejects. The music videos, which include a medley of several of the artists' ringtones, will premiere
exclusively on Yahoo Music at smash.yahoo.com--Blige's video went live on Monday, and The All-American Rejects' video will be up later this month.
--Gavin O'Malley
