Internet Impacting Fortunes Of Regional Papers
Of course, this situation is unlikely to last, given the recent pace of change, Doctor acknowledged: "Over time, some of these differences between large urban areas and small areas will disappear, and some will diminish." But even here, he went on, small-town papers have a distinct advantage--once again, because of their virtual monopoly on local news reporting.
"Again, in these areas there isn't much alternative to the local newspaper for local news, and the news aggregators--Yahoo Local or MSN Local, for example--really need to have a local news partner to have an effective local news offering," Doctor observed. By contrast, he said, "the problem in big areas is that if the big newspapers don't play, they can go to TV or radio stations."
Even better for small-town papers, Doctor added, they're also likely to retain their advertising relationships and their monopoly on classified listings--one of the key areas where Internet services like Craigslist are eating into the revenue of big regional dailies. "It makes sense in advertising, in that there are smaller, stand-alone stores and people who buy locally, and you don't have a Craigslist on the classified side. If you look at Craigslist they might cover the top 200 cities in the country, but everyone else sort of flies under the radar."
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Internet Impacting Fortunes Of Regional Papers"
Leave a Comment