Hoy To Deploy: Begins Publishing In Los Angeles Next Week
Tribune Co. announced Monday that it would start publishing the daily Hoy in Los Angeles on Monday, March 1. The tabloid newspaper will be published Monday through Friday and will be available for a quarter at 7,000 locations throughout the Los Angeles basin, which is home to nearly 7 million Hispanics.
Tribune executives have kept its debut and target circulation figures close to their vest, but it's expected to be an almost instant rival to the other Spanish-language daily, La Opinion. La Opinion has a daily circulation of 124,000, which is more than the circulation of Hoy's already-published editions in both New York (94,000 daily and 35,000 Sunday) and Chicago (18,000).
Until last month, Tribune owned 50 percent of La Opinion. It sold its half--which it had held for 14 years--back to the family that started the paper in 1926. La Opinion subsequently merged with CPK Media Holdings, which acquired the daily El Diario-La Prensa in New York in July 2003. El Diario-La Prensa competes with Tribune's Hoy in New York, and has a circulation of about 50,000.
Tribune said Monday that Hoy would have four zoned editions with news and advertising for Los Angeles, Orange County/Long Beach, San Gabriel/Inland Empire, and San Fernando. The daily paper will be about 40 pages. There will be eight pages of sports coverage every day, along with a shot of entertainment news. The weekend guide, Vida Hoy, will be published on Fridays, and will feature restaurants, events, music, TV, movies, and other entertainment topics. There will also be pages of news from Central America, South America, Mexico, Puerto Rico, and the Caribbean.
Weekly features include an extra sports section on Mondays, travel on Tuesdays, food and health on Wednesdays, and style/fashion and education on Thursdays.
"With a proven record in New York and Chicago, we're confident that Hoy will be well-received by Hispanic readers and advertisers in the Los Angeles area also," said Louis Sito, vice president of Hispanic media for Tribune Publishing.
The Los Angeles tabloid is Tribune's third Spanish-language daily in the United States. Tribune began the New York edition of Hoy in November 1998, and it passed El Diario-La Prensa as New York's biggest-selling Spanish-language daily in March 2001. The Chicago Hoy began in September 2003, when Tribune converted a weekly to daily publication.
Recent MediaDailyNews Articles
-
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ...
Be the first to comment on "Hoy To Deploy: Begins Publishing In Los Angeles Next Week"
Leave a Comment