Not Just A Pretty New Face
Press Gazette, Thursday, June 22, 2006 11:45 AM
While ITN unveiled a new look this week, with remodeling of its logo and end credits, Chief Executive Mark Wood writes in the Press Gazette that it is "absolutely" more than just a cosmetic revamp. "One reason for the change was to differentiate our business units, which each have their own color, but a bigger reason was the need to project a new and fresh image of what is now a fast-moving multimedia business," Wood says, wile insisting the company's "core activity is still TV news--the award-winning programs we produce for ITV and Channel 4." However, he also points to archiver ITN Source, now the world's biggest aggregator of moving imagery and a manager of clip sales for Granada, Reuters, and Fox, among others. It is also investing heavily in the creation of Europe's largest digital video storage facility, set to go live this month and ready to begin e-commerce capability in September. "ITN today is not just a rapidly growing UK media company, but is seen by many outside the UK as a pioneer in establishing successful new-media business models," Wood boasts. "We have everything in place to become one of the trendsetters in the emerging new-media world."
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