Broadcast Beats Cable Primetime
According to a TVB analysis of Nielsen Media Research figures in the just-completed 2005-06 television season, total broadcast delivered a combined 35.75 primetime HH rating over the season, surpassing last year's 34.78 and beating ad-supported subscription TV's 32.87, an 8.8% advantage.
In the important A18-49 and A25-54 demographics, says the analysis, broadcast delivered a combined 20.36 primetime for the age18-49 rating, surpassing last season's 19.50 and beating ad-supported subscription TV's 15.46, a 31.7% advantage. In addition, broadcast delivered a combined 22.85 primetime A25-54 rating, surpassing last season's 21.89 and beating ad-supported subscription TV's 16.71, a 36.7% advantage.
Considering programming, broadcast accounts for the top 235 programs among all households, the top 217 among the age 25-54 group, and top 184 among ages 18-49.
Ad-Supported Broadcast vs. Ad-supported Subscription TV Aggregate
|
Primetime Comparisons (Mon.-Sat. 8-11PM/Sun. 7-11PM) |
||||
|
|
2004-2005 Season |
2005-2006 Season |
||
|
Households |
Live HH Rtg. |
Live HH Share |
Live + SD HH Rtg. |
Live + SD HH Share |
|
4 Nets |
26.90 |
43.63 |
26.86 |
43.35 |
|
7 Nets |
30.99 |
50.25 |
30.59 |
49.39 |
|
10 Nets |
N/A |
N/A |
33.40 |
53.95 |
|
Independent Bcst** |
3.79 |
6.14 |
2.35 |
3.80 |
|
Total Ad Supported Broadcast |
34.78 |
56.39 |
35.75 |
57.75 |
|
Total Ad Supported Subscription TV |
32.09 |
52.04 |
32.87 |
53.07 |
|
Adults 18-49 |
||||
|
Total Ad Supported Broadcast |
19.50 |
52.33 |
20.36 |
54.56 |
|
Total Ad Supported Subscription TV |
15.29 |
41.02 |
15.46 |
41.37 |
|
Adults 25-54 |
||||
|
Total Ad Supported Broadcast |
21.89 |
52.85 |
22.85 |
55.24 |
|
Total Ad Supported Subscription TV |
16.78 |
40.52 |
16.71 |
40.36 |
|
Source: Nielsen Media Research, Galaxy Explorer, Primetime Viewing Sources Report. |
||||
Top-rated programs of 2005-06 in Households(Broadcast not only grabbed 100 of the top 100 programs in the 2005-06 broadcast season, it took the next 100, and the next 35. In fact, broadcast was responsible for 576 of the top 586 programs for the season.
|
Top 25 Rated 2005-2006 Household Broadcast Programs |
|||
|
Rank |
Program |
Network |
US AA % |
|
1 |
Super Bowl Xl (6:26p) |
ABC |
41.62 |
|
2 |
Academy Awards |
ABC |
23.08 |
|
3 |
Rose Bowl |
ABC |
21.71 |
|
4 |
Fox NFC Championship (6:47p) |
FOX |
20.77 |
|
5 |
American Idol-Tuesday |
FOX |
17.72 |
|
6 |
American Idol-Wednesday |
FOX |
17.24 |
|
7 |
AFC Divisional Playoff-Sa |
CBS |
16.14 |
|
8 |
Dancing W/The Stars-2/26 |
ABC |
16.02 |
|
9 |
Wntr Olym Thu Prime 2 |
NBC |
15.77 |
|
10 |
CSI |
CBS |
15.68 |
|
11 |
American Idol Thu Sp-3/9 |
FOX |
15.52 |
|
12 |
Wntr Olym Tue Prime 2 |
NBC |
15.48 |
|
13 |
American Idol Thu Sp-3/2 |
FOX |
15.29 |
|
14 |
CSI - Thanksgiving |
CBS |
14.62 |
|
15 |
Grey's Anatomy Sp 2-5/15 |
ABC |
14.23 |
|
16 |
AFC/NFC Playoff Gm2 |
ABC |
13.95 |
|
17 |
Desperate Housewives |
ABC |
13.86 |
|
18 |
Wntr Olym Mon Prime 2 |
NBC |
13.59 |
|
19 |
Wntr Olym Sat Prime 1 |
NBC |
13.46 |
|
20 |
American Idol Thu Sp-2/23 |
FOX |
13.38 |
|
21 |
Wntr Olym Sun Prime 1 |
NBC |
13.30 |
|
22 |
Fox World Series Game 4 |
FOX |
12.96 |
|
23 |
Wntr Olym Mon Prime 1 |
NBC |
12.86 |
|
24 |
Wntr Olym Open Cerem |
NBC |
12.81 |
|
25 |
Grey's Anatomy |
ABC |
12.58 |
|
Source: Nielsen Galaxy Lightning 9/19/05-5/24/06.(Ad-Supported Subscription TV only.(Programming under 25 minutes excluded |
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For the complete report and data, please go here.
JACK LOECHNER
Center for Media Research
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