NBC Ends Feud, Partners With YouTube To Create 'NBC Channel'
But Tuesday, NBC publicly reversed course with a deal to become the first major network to partner with the burgeoning YouTube.
The agreement calls for NBC to create an "NBC Channel" on YouTube to promote shows including "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno."
New NBC content will be uploaded weekly, and the network will also host a competition for user-generated content, inviting YouTube users to submit their own 20-second spots for "The Office." In yet another twist of old and new media platforms, NBC will broadcast promotions for the contest on air, and will also air the winning submission during an episode of the show in August. NBC is providing signature graphics and music from "The Office" for the contest. For its part, YouTube will promote NBC's content throughout the site.
YouTube has been advocating such a deal since at least December 2005, when the two media companies collided head-on over the posting of a popular "SNL" spoof rap, "Lazy Sunday," on YouTube in violation of NBC's copyright.
Julie Supan, senior director of marketing at YouTube, told OMMA magazine earlier this year that the company tried to head off the earlier conflict, approaching NBC in late December about a possible partnership, but didn't hear back until NBC's legal warning arrived in February. YouTube immediately removed "Lazy Sunday," Supan said.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "NBC Ends Feud, Partners With YouTube To Create 'NBC Channel' "
Leave a Comment