Top Online Current Event and Global News Destinations
A deeper look at sites visited for news, including top sites, reader demographics, advertisers, type and size of ads, and delivery.
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Top 10 Online Current Events and Global News Destinations (Week ending June 25, 2006 US, Home and Work) |
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Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
|
|
|
|
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Yahoo! News |
15,031 |
11.34 |
|
MSNBC |
11,390 |
8.59 |
|
CNN |
10,190 |
7.69 |
|
AOL News |
9,029 |
6.81 |
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NYTimes.com |
4,939 |
3.73 |
|
Gannett Newspapers and Newspaper Division |
4,922 |
3.71 |
|
Internet Broadcasting |
4,553 |
3.44 |
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Tribune Newspapers |
4,452 |
3.36 |
|
USATODAY.com |
3,823 |
2.88 |
|
Associated Press |
3,788 |
2.86 |
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Source: Nielsen//NetRatings NetView |
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Demographic Data for Current Events and Global News Category (Month of May 2006 US, Home and Work) |
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|
Target |
Unique Audience (000) |
Audience Composition (%) |
|
Total |
|
86,268 |
100 |
|
Male |
|
43,075 |
49.93 |
|
Female |
|
43,193 |
50.07 |
|
Age |
2 - 11 |
2,617 |
3.03 |
|
|
12 - 17 |
6,365 |
7.38 |
|
|
18 - 24 |
4,567 |
5.29 |
|
|
25 - 34 |
12,575 |
14.58 |
|
|
35 - 49 |
30,258 |
35.07 |
|
|
45+ |
40,791 |
47.28 |
|
|
55+ |
19,958 |
23.14 |
|
|
65+ |
7,627 |
8.84 |
|
HH Income |
$ 0 - 24999 |
4,881 |
5.66 |
|
|
$ 25000 - 49999 |
19,065 |
22.1 |
|
|
$ 50000 - 74999 |
22,316 |
25.87 |
|
|
$ 75000 - 99999 |
16,575 |
19.21 |
|
|
$ 100000 - 149999 |
14,531 |
16.84 |
|
|
$ 150000+ |
7,445 |
8.63 |
|
|
No Response |
1,455 |
1.69 |
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Source: Nielsen//NetRatings NetView |
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Data on the Web Media Industry, World and Local News Segment (Week ending June 25, 2006 US, Home and Work)
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Top 20 Advertisers |
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|
|
Impressions (000) |
Share of all Impressions |
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NewsMax.com |
31,260 |
44.9% |
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Traffic.com |
15,958 |
22.9% |
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HuffingtonPost.com, LLC |
4,974 |
7.1% |
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Microsoft Corporation |
3,513 |
5.0% |
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DrudgeReport.com |
2,952 |
4.2% |
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Advance Publications, Inc. |
1,864 |
2.7% |
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Internet Broadcasting Systems, Inc |
1,625 |
2.3% |
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Tribune Company |
1,349 |
1.9% |
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The McGraw-Hill Companies, Inc. |
922 |
1.3% |
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The Daily News Publishing Co |
803 |
1.2% |
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The Day Publishing Co. |
795 |
1.1% |
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Berkshire Hathaway, Inc. |
588 |
0.8% |
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Reuters Group Plc |
520 |
0.7% |
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Gawker Media |
402 |
0.6% |
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Daily Record |
266 |
0.4% |
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Time Warner Inc. |
229 |
0.3% |
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Gannett Co., Inc. |
195 |
0.3% |
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Belo Corp. |
136 |
0.2% |
|
The Jackson Sun |
117 |
0.2% |
|
Landmark Communications, Inc. |
100 |
0.1% |
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Total |
69,619 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Top Ad Sizes |
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|
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Dimensions |
Impressions (000) |
Share of all Impressions |
|
Rectangle |
(180x150) |
18,569 |
26.7% |
|
Half Banner |
(234x60) |
14,458 |
20.8% |
|
Leaderboard |
(728x90) |
13,706 |
19.7% |
|
Medium Rectangle |
(300x250) |
10,814 |
15.5% |
|
Full Banner |
(468x60) |
4,792 |
6.9% |
|
Button #2 |
(120x60) |
1,771 |
2.5% |
|
Button #1 |
(120x90) |
1,641 |
2.4% |
|
Wide Skyscraper |
(160x600) |
1,085 |
1.6% |
|
Vertical Banner |
(120x240) |
1,040 |
1.5% |
|
Large Rectangle |
(336x280) |
733 |
1.1% |
|
Square Button |
(125x125) |
569 |
0.8% |
|
Skyscraper |
(120x600) |
313 |
0.4% |
|
Micro Bar |
(88x31) |
116 |
0.2% |
|
Non-Standard Dimension |
|
13 |
0.0% |
|
Total |
|
69,620 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Ad Delivery Types |
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|
|
Impressions (000) |
Share of all Impressions |
|
Inline |
69,537 |
99.9% |
|
Pop-Up |
65 |
0.1% |
|
Pop-Under |
17 |
0.0% |
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Interstitial |
1 |
0.0% |
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Total |
69,620 |
100.0% |
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Source: Nielsen//NetRatings AdRelevance |
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Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
JACK LOECHNER
Center for Media Research
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