Top Online Current Event and Global News Destinations

Top Online Current Event and Global News Destinations

A deeper look at sites visited for news, including top sites, reader demographics, advertisers, type and size of ads, and delivery.

Top 10 Online Current Events and Global News Destinations (Week ending June 25, 2006 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! News

15,031

11.34

MSNBC

11,390

8.59

CNN

10,190

7.69

AOL News

9,029

6.81

NYTimes.com

4,939

3.73

Gannett Newspapers and Newspaper Division

4,922

3.71

Internet Broadcasting

4,553

3.44

Tribune Newspapers

4,452

3.36

USATODAY.com

3,823

2.88

Associated Press

3,788

2.86

Source: Nielsen//NetRatings NetView

Demographic Data for Current Events and Global News Category (Month of May 2006 US, Home and Work)

Target

Unique Audience (000)

Audience Composition (%)

Total

86,268

100

Male

43,075

49.93

Female

43,193

50.07

Age

2 - 11

2,617

3.03

12 - 17

6,365

7.38

18 - 24

4,567

5.29

25 - 34

12,575

14.58

35 - 49

30,258

35.07

45+

40,791

47.28

55+

19,958

23.14

65+

7,627

8.84

HH Income

$ 0 - 24999

4,881

5.66

$ 25000 - 49999

19,065

22.1

$ 50000 - 74999

22,316

25.87

$ 75000 - 99999

16,575

19.21

$ 100000 - 149999

14,531

16.84

$ 150000+

7,445

8.63

No Response

1,455

1.69

Source: Nielsen//NetRatings NetView

Data on the Web Media Industry, World and Local News Segment (Week ending June 25, 2006 US, Home and Work)

Top 20 Advertisers

Impressions (000)

Share of all Impressions

NewsMax.com

31,260

44.9%

Traffic.com

15,958

22.9%

HuffingtonPost.com, LLC

4,974

7.1%

Microsoft Corporation

3,513

5.0%

DrudgeReport.com

2,952

4.2%

Advance Publications, Inc.

1,864

2.7%

Internet Broadcasting Systems, Inc

1,625

2.3%

Tribune Company

1,349

1.9%

The McGraw-Hill Companies, Inc.

922

1.3%

The Daily News Publishing Co

803

1.2%

The Day Publishing Co.

795

1.1%

Berkshire Hathaway, Inc.

588

0.8%

Reuters Group Plc

520

0.7%

Gawker Media

402

0.6%

Daily Record

266

0.4%

Time Warner Inc.

229

0.3%

Gannett Co., Inc.

195

0.3%

Belo Corp.

136

0.2%

The Jackson Sun

117

0.2%

Landmark Communications, Inc.

100

0.1%

Total

69,619

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Rectangle

(180x150)

18,569

26.7%

Half Banner

(234x60)

14,458

20.8%

Leaderboard

(728x90)

13,706

19.7%

Medium Rectangle

(300x250)

10,814

15.5%

Full Banner

(468x60)

4,792

6.9%

Button #2

(120x60)

1,771

2.5%

Button #1

(120x90)

1,641

2.4%

Wide Skyscraper

(160x600)

1,085

1.6%

Vertical Banner

(120x240)

1,040

1.5%

Large Rectangle

(336x280)

733

1.1%

Square Button

(125x125)

569

0.8%

Skyscraper

(120x600)

313

0.4%

Micro Bar

(88x31)

116

0.2%

Non-Standard Dimension

13

0.0%

Total

69,620

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

69,537

99.9%

Pop-Up

65

0.1%

Pop-Under

17

0.0%

Interstitial

1

0.0%

Total

69,620

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.