With only two new shows to promote for the fall, CW seems to be reliant on the color of its marketing to create some buzz, reports
Mediaweek. "I think the green has done a lot for us," says CW
Entertainment President Dawn Ostroff. "It represents fun ...it really stands for a lot of what the network is about." The drama "Runaway" and comedy "The Game" are the new series on CW, and reporters
have questioned Ostroff on the dearth of fresh programs. "The strategy all along was to depend on established franchises to help bring in viewers," Ostroff says. "We have a very tall order. We need to
communicate, to viewers and all of these devoted fans, a new network--and in many cases, a new channel to find their favorite shows."
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