Meet Mooky
Readers of The Economist rely on it to deliver an analysis of world markets twice a month. Subscribers to People trust the glossy to sum up celeb life once a week. Now a growing number of people would be hard-pressed to navigate the plethora of video on the Web without Mooky.tv.
It's described as a "digital video magazine for the iPod generation," and nearly 10,000 people downloaded the second issue of this bi-monthly offering, which launched in February, according to Mark Rock, managing director of Mooky's progenitor, Best Before Media. "About 50 percent of those downloads went directly to iTunes that's how everyone's starting to get their content," Rock says. "They'll still go out and search from time to time, but mostly they'll trust a few editors like us to gather the kind of stuff they want."
What are viewers responding to? "One video called 'Snack Watch' has gotten a big response. People present a snack they get from the store and review it," Rock says. Like blogs before anyone knew what a blog was, Mooky is experimenting with ads from small online retailers. And in true Web form, viewers who enjoy a particular video can often find more of the same thanks to attached Web links.Recent Media Magazine Articles
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Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
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Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
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Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
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Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
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Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
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The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
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Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
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Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
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The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
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Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
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