Google Profits Surge 110%
The company's revenue totaled $2.46 billion--up 77 percent from the same period last year--with revenue from Google's own sites, which are largely monetized by AdWords sponsored links, accounting for 58 percent of the total.
During a call with press and analysts, Google brass touted the new products released in this quarter, especially its new electronic payment system, Google Checkout. "We were very happy to introduce Google Checkout. We've spent a lot of time thinking about how we can help users shop more quickly online, and how we can help our advertisers get more sales," Google co-founder Sergey Brin said. "We have already received very positive feedback from users, and we are seeing very good adoption rates," he said, citing Buy.com, BlueFly, Starbucks, and BackCountry.com.
Google co-founder Larry Page also said that Google's click-to-play video ads on the AdSense network drew high-value brand advertisers. "Many large and small advertisers are already taking advantage of click-to-play video ads, while other companies like GM and Honda are running their TV ads on the Google network to extend their reach," he said.
Industry analyst Greg Sterling contrasted Google's overall positive report with that of Yahoo, which two days earlier said it was going to delay an upgrade to its search engine marketing offering. "Google's growth has been much more accelerated than Yahoo," Sterling said. "It reflects two things--Google's continued dominance in paid search, and their greater ability to drive more revenue per search."
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Google Profits Surge 110%"
Leave a Comment