Multi-Dimensional View of Online Movie and In-Theatre Advertising Sites, Advertisers and Ads
Multi-Dimensional View of Online Movie and In-Theatre Advertising Sites, Advertisers and Ads
A deep drill-down on Online video and movie sites and in theatre advertising, including destinations, viewer demographics, advertisers and ad types, sizes and delivery data.
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Top 10 Online Videos/Movies Destinations (Week ending July 2, 2006 US, Home and Work) |
||
|
Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
|
YouTube |
7,837 |
6.03 |
|
IMDb - Internet Movie Database |
7,765 |
5.98 |
|
Moviefone |
4,162 |
3.2 |
|
MSN Video |
4,050 |
3.12 |
|
Yahoo! Movies |
3,697 |
2.85 |
|
Netflix |
3,661 |
2.82 |
|
MSN Movies |
3,409 |
2.62 |
|
Google Video |
2,710 |
2.09 |
|
BLOCKBUSTER |
2,595 |
2 |
|
AOL Video |
2,398 |
1.85 |
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Source: Nielsen//NetRatings NetView |
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Demographic Data for Videos/Movies Category (Month of June 2006 US, Home and Work) |
|||
|
Category |
Target |
Unique Audience (000) |
Audience Composition (%) |
|
Total |
|
70,814 |
100 |
|
Male |
|
35,661 |
50.36 |
|
Female |
|
35,153 |
49.64 |
|
Age |
2 - 11 |
3,055 |
4.31 |
|
|
12 - 17 |
7,683 |
10.85 |
|
|
18 - 24 |
4,541 |
6.41 |
|
|
25 - 34 |
11,689 |
16.51 |
|
|
35 - 49 |
24,044 |
33.95 |
|
|
45+ |
27,747 |
39.18 |
|
|
55+ |
12,906 |
18.22 |
|
|
65+ |
4,598 |
6.49 |
|
HH Income |
$ 0 - 24999 |
4,196 |
5.93 |
|
|
$ 25000 - 49999 |
15,154 |
21.4 |
|
|
$ 50000 - 74999 |
18,612 |
26.28 |
|
|
$ 75000 - 99999 |
14,088 |
19.89 |
|
|
$ 100000 - 149999 |
11,983 |
16.92 |
|
|
$ 150000+ |
5,669 |
8.01 |
|
|
No Response |
1,113 |
1.57 |
|
Source: Nielsen//NetRatings NetView |
|||
MOVIES SEGMENT
Data on the Entertainment Industry, Movies SegmentWeek ending July 2, 2006 US, Home and Work
|
Top 20 Advertisers |
||
|
Company |
Impressions (000) |
Share of all Impressions |
|
The News Corporation Limited |
394,829 |
51.3% |
|
Sony Corporation |
121,316 |
15.8% |
|
The Walt Disney Corporation |
111,513 |
14.5% |
|
Time Warner Inc. |
108,562 |
14.1% |
|
Cablevision Systems Corporation |
8,877 |
1.2% |
|
General Electric Company |
6,541 |
0.8% |
|
Revolution Studios LLC. |
5,618 |
0.7% |
|
Viacom Inc |
4,162 |
0.5% |
|
Lions Gate Entertainment Corp |
3,237 |
0.4% |
|
America's Beginnings |
1,101 |
0.1% |
|
The Weinstein Company Inc. |
605 |
0.1% |
|
Quixotic Media |
575 |
0.1% |
|
HollyHobbieandFriends.com |
483 |
0.1% |
|
Participant Productions |
461 |
0.1% |
|
Ford Motor Company |
268 |
0.0% |
|
Cox Enterprises, Inc. |
218 |
0.0% |
|
OTW, LLC |
141 |
0.0% |
|
IDT Entertainment |
128 |
0.0% |
|
Third Screen Film Festival |
124 |
0.0% |
|
Capcom U.S.A. Inc. |
106 |
0.0% |
|
Total |
769,560 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Top Ad Sizes |
|||
|
|
Dimensions |
Impressions (000) |
Share of All Impressions |
|
Leaderboard |
(728x90) |
235,390 |
30.6% |
|
Large Rectangle |
(336x280) |
192,583 |
25.0% |
|
Rectangle |
(180x150) |
167,566 |
21.8% |
|
Medium Rectangle |
(300x250) |
72,975 |
9.5% |
|
Wide Skyscraper |
(160x600) |
39,281 |
5.1% |
|
Non-Standard Dimension |
|
24,774 |
3.2% |
|
Button #1 |
(120x90) |
11,195 |
1.5% |
|
Skyscraper |
(120x600) |
10,811 |
1.4% |
|
Full Banner |
(468x60) |
4,512 |
0.6% |
|
Vertical Rectangle |
(240x400) |
3,727 |
0.5% |
|
Vertical Banner |
(120x240) |
2,251 |
0.3% |
|
Square Button |
(125x125) |
1,709 |
0.2% |
|
Micro Bar |
(88x31) |
866 |
0.1% |
|
Half Banner |
(234x60) |
786 |
0.1% |
|
Button #2 |
(120x60) |
754 |
0.1% |
|
Square |
(250x250) |
382 |
0.0% |
|
Total |
769,562 |
100.0% |
|
|
Source: Nielsen//NetRatings AdRelevance |
|||
|
Ad Delivery Types |
||
|
Ad Delivery |
Impressions (000) |
Share of all Impressions |
|
Inline |
763,186 |
99.2% |
|
Floating/Overlay |
5,165 |
0.7% |
|
Interstitial |
1,164 |
0.2% |
|
Pop-Up |
39 |
0.0% |
|
Pop-Under |
7 |
0.0% |
|
Total |
769,561 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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MOVIE THEATRE SEGMENT
Data on the Entertainment Industry, Movie THEATRE Segment (Week ending July 2, 2006 US, Home and Work)
|
Top 11 Advertisers |
||
|
Company |
Impressions (000) |
Share of all Impressions |
|
National Amusements, Inc. |
607 |
49.6% |
|
Cobb Theatres, LLC. |
282 |
23.1% |
|
IMAX |
174 |
14.2% |
|
Danbarry Cinemas |
54 |
4.4% |
|
AGT Enterprises, Inc. |
37 |
3.0% |
|
Regal Entertainment Group |
36 |
2.9% |
|
ACT Theatre |
17 |
1.4% |
|
Northern Hills Cinema |
7 |
0.6% |
|
Anschutz Entertainment Group |
5 |
0.4% |
|
Showtime Cinema |
2 |
0.2% |
|
Wildwood Theatres |
2 |
0.2% |
|
Total |
1,223 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Top Ad Sizes |
|||
|
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Button #2 |
(120x60) |
425 |
34.7% |
|
Leaderboard |
(728x90) |
420 |
34.3% |
|
Skyscraper |
(120x600) |
144 |
11.8% |
|
Medium Rectangle |
(300x250) |
107 |
8.7% |
|
Square Button |
(125x125) |
42 |
3.4% |
|
Non-Standard Dimension |
|
36 |
2.9% |
|
Wide Skyscraper |
(160x600) |
31 |
2.5% |
|
Large Rectangle |
(336x280) |
12 |
1.0% |
|
Vertical Banner |
(120x240) |
5 |
0.4% |
|
Rectangle |
(180x150) |
2 |
0.2% |
|
Total |
|
1,224 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
|||
|
Ad Delivery Types |
||
|
Ad Delivery |
Impressions (000) |
Share of all Impressions |
|
Inline |
1,223 |
100.0% |
|
Total |
1,223 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
JACK LOECHNER
Center for Media Research
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