Multi-Dimensional View of Online Movie and In-Theatre Advertising Sites, Advertisers and Ads

Multi-Dimensional View of Online Movie and In-Theatre Advertising Sites, Advertisers and Ads

Multi-Dimensional View of Online Movie and In-Theatre Advertising Sites, Advertisers and Ads

A deep drill-down on Online video and movie sites and in theatre advertising, including destinations, viewer demographics, advertisers and ad types, sizes and delivery data.

Top 10 Online Videos/Movies Destinations (Week ending July 2, 2006 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

YouTube

7,837

6.03

IMDb - Internet Movie Database

7,765

5.98

Moviefone

4,162

3.2

MSN Video

4,050

3.12

Yahoo! Movies

3,697

2.85

Netflix

3,661

2.82

MSN Movies

3,409

2.62

Google Video

2,710

2.09

BLOCKBUSTER

2,595

2

AOL Video

2,398

1.85

Source: Nielsen//NetRatings NetView

Demographic Data for Videos/Movies Category (Month of June 2006 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

70,814

100

Male

35,661

50.36

Female

35,153

49.64

Age

2 - 11

3,055

4.31

12 - 17

7,683

10.85

18 - 24

4,541

6.41

25 - 34

11,689

16.51

35 - 49

24,044

33.95

45+

27,747

39.18

55+

12,906

18.22

65+

4,598

6.49

HH Income

$ 0 - 24999

4,196

5.93

$ 25000 - 49999

15,154

21.4

$ 50000 - 74999

18,612

26.28

$ 75000 - 99999

14,088

19.89

$ 100000 - 149999

11,983

16.92

$ 150000+

5,669

8.01

No Response

1,113

1.57

Source: Nielsen//NetRatings NetView

MOVIES SEGMENT

Data on the Entertainment Industry, Movies SegmentWeek ending July 2, 2006 US, Home and Work

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

The News Corporation Limited

394,829

51.3%

Sony Corporation

121,316

15.8%

The Walt Disney Corporation

111,513

14.5%

Time Warner Inc.

108,562

14.1%

Cablevision Systems Corporation

8,877

1.2%

General Electric Company

6,541

0.8%

Revolution Studios LLC.

5,618

0.7%

Viacom Inc

4,162

0.5%

Lions Gate Entertainment Corp

3,237

0.4%

America's Beginnings

1,101

0.1%

The Weinstein Company Inc.

605

0.1%

Quixotic Media

575

0.1%

HollyHobbieandFriends.com

483

0.1%

Participant Productions

461

0.1%

Ford Motor Company

268

0.0%

Cox Enterprises, Inc.

218

0.0%

OTW, LLC

141

0.0%

IDT Entertainment

128

0.0%

Third Screen Film Festival

124

0.0%

Capcom U.S.A. Inc.

106

0.0%

Total

769,560

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of All Impressions

Leaderboard

(728x90)

235,390

30.6%

Large Rectangle

(336x280)

192,583

25.0%

Rectangle

(180x150)

167,566

21.8%

Medium Rectangle

(300x250)

72,975

9.5%

Wide Skyscraper

(160x600)

39,281

5.1%

Non-Standard Dimension

24,774

3.2%

Button #1

(120x90)

11,195

1.5%

Skyscraper

(120x600)

10,811

1.4%

Full Banner

(468x60)

4,512

0.6%

Vertical Rectangle

(240x400)

3,727

0.5%

Vertical Banner

(120x240)

2,251

0.3%

Square Button

(125x125)

1,709

0.2%

Micro Bar

(88x31)

866

0.1%

Half Banner

(234x60)

786

0.1%

Button #2

(120x60)

754

0.1%

Square

(250x250)

382

0.0%

Total

769,562

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

763,186

99.2%

Floating/Overlay

5,165

0.7%

Interstitial

1,164

0.2%

Pop-Up

39

0.0%

Pop-Under

7

0.0%

Total

769,561

100.0%

Source: Nielsen//NetRatings AdRelevance

MOVIE THEATRE SEGMENT

Data on the Entertainment Industry, Movie THEATRE Segment (Week ending July 2, 2006 US, Home and Work)

Top 11 Advertisers

Company

Impressions (000)

Share of all Impressions

National Amusements, Inc.

607

49.6%

Cobb Theatres, LLC.

282

23.1%

IMAX

174

14.2%

Danbarry Cinemas

54

4.4%

AGT Enterprises, Inc.

37

3.0%

Regal Entertainment Group

36

2.9%

ACT Theatre

17

1.4%

Northern Hills Cinema

7

0.6%

Anschutz Entertainment Group

5

0.4%

Showtime Cinema

2

0.2%

Wildwood Theatres

2

0.2%

Total

1,223

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Button #2

(120x60)

425

34.7%

Leaderboard

(728x90)

420

34.3%

Skyscraper

(120x600)

144

11.8%

Medium Rectangle

(300x250)

107

8.7%

Square Button

(125x125)

42

3.4%

Non-Standard Dimension

36

2.9%

Wide Skyscraper

(160x600)

31

2.5%

Large Rectangle

(336x280)

12

1.0%

Vertical Banner

(120x240)

5

0.4%

Rectangle

(180x150)

2

0.2%

Total

1,224

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

1,223

100.0%

Total

1,223

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

Recommend (1) Print RSS