• Ad Age, Tuesday, July 25, 2006 12:45 PM

The head of Fox TV entertainment wonders if time-shifting, short-attention-span audiences will commit to a crop of new serialized dramas on network TV. Peter Liguori, Fox's president-entertainment, says the abundance of such shows on fall schedules could tax TV watchers and challenge him and his competitors. But as audiences flocked to Fox's "24" and "Prison Break" and ABC's "Lost" and "Desperate Housewives," networks took the hint. They aim to launch more serials during the fall TV season. In defense of ABC's decision to add to the serial pool with "Vanished," Liguori says it will be a telling season for all of us. "How do we manage all these serialized shows? It might sound naive, but great content conquers all."

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