The old saw that a great ad campaign can't sell a troubled product has taken a new twist with an internal marketing effort produced for US Airways Group. "I Make US Fly" tries to unify the 35,000
employees of the merged US Airways and America West with messages like "[Be] helpful and friendly ... all the time." "It's birdcage material," say Mike Flores, spokesman for the US Airways flight
attendants union, which is negotiating a contract with the airline. "It paints everything as a rosy picture, and it's not." Coke, which beat out Pepsi to sell its products on the new US Airways'
flights, paid to produce the literature and a related video.
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