"The story of how the crass comics magazine
Cracked was brought back to life begins, of all places, at a white-shoe law firm in New York," reports the Associated Press. A pudgy young lawyer
named Monty Sarhan spent his time abetting the dreams of Internet entrepreneurs. He helped them with finance deals when he caught the entrepreneurial bug himself. So, he decided to quit the legal
profession and "go for the brass ring" by acquiring a media company. He found it in
Cracked, a magazine best known for bathroom humor that had always played second fiddle to
Mad. But he
wasn't convinced it was a good idea at first, when a friend suggested he consider buying
Cracked. But then, "I stopped thinking about
Cracked for what it was and started thinking about
Cracked for what it could be and what the potential was." He will find out soon, as the new
Cracked hits newsstands this week--after a two-year hiatus with a press run of 100,000 and a
cover price of $3.99.
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Read the whole story at Associated Press via Chicago Tribune »
