• Promo, Tuesday, August 22, 2006 12:45 PM

Beverage marketer Snapple has extended its promotional efforts to include a new visitor center at the crossroads of the world: New York City's Times Square. The project is part of Snapple's $166 million, five-year marketing deal with New York, which calls for the company to sell its beverages in city-owned buildings and to sponsor a series of concerts and other events. Those who visit the center can learn about the "best things" and the "best places," including people, places and things, around the city's five boroughs--a theme that plays on Snapple's tagline: "The best stuff." A special promotion running through January enables visitors to win prizes by answering Snapple Real Facts trivia questions. Prizes include tickets to an Off-Broadway play; free passes to a two-hour guided walking tour of the theater district and the interior of two Broadway theaters; hats, key chains, and other items. Also, anyone with Snapple bottle caps can redeem them for discounted tickets on Gray Line New York Sightseeing bus tours.

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